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Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.
Featured Product :: True® Z8 Recumbent Bike
$2,595.00

True offers a warranty unmatched in the industry: a full 30 year frame warranty, and 3 year parts and 1 year labor coverage. At True we stand behind our products, so you can enjoy years of worry free service. Built in contact HRC™ and Polar® Wireless compatibility means that users can train efficiently and safely by using the HRC™ program to automatically adjust their effort to match the target heart rate selected. The Z8 Series can be placed anywhere in your facility. An external power option is also available on all Z8 models to continuously illuminate the console.


Featured Product :: TROY Barbell Aerobic Pac with 43 Pair of Neoprene Dumbbells
$985.00

TROY Barbell Aerobic Pac with 43 Pair of Neoprene Dumbbells locking rack and 43 pairs of vinyl coated or black neoprene coated dumbbells in the following weights: 14-1 lb., 12-2 lb ., 18-3 lb., 16-5 lb., 14-8 lb., 12-10 lb. Perfect for club aerobic classes.
Featured Product :: Star Trac Spinner Pro Cycle Bike (7070)
$1,199.00

The Star Trac Spinner Pro Cycle Bike (7070) manufactured by Star Trac allows you to bring a club quality bike to the safety and convenience of your home.  The Star Trac Spinner Pro Cycle Bike (7070) has a 43 pound fly wheel is just like what you’ll find in the club. 
Featured Product :: Quantum® Power Crunch 1200 Plus (QWT-145)
$1,549.00

The Quantum® PowerCrunch 1200 (QWT-145) is Ultimate Abdominal Machine. The Power Crunch 1200 uses a Patented Dual Pivot Technology which allows for Both Upper and Lower Crunch Movements to be performed simultaneously and offers the most intense Abdominal Workout Available.
Featured Product :: TROY Barbell Pro Style Curl Bars 20-110# Set
$1,650.00

TROY Barbell Pro Style Curl Bars 20-110# Set Set are all pre-assembled to ensure that they meet the standards required in heavy used commercial applications.
Featured Product :: Linex® VKR Vertical Knee Raise (X615)
$249.00

The Linex® VKR Vertical Knee Raise (X615) offers one of the best ways to stay in shape and tone your body. The key is to lift ~ not weights ~ but your own body weight! Now you can get a full workout right in your own home. The Linex® VKR Vertical Knee Raise (X615) is great for vertical knee raise, straight leg raises, dips, and multi-position pull-ups. Get your The Linex® VKR Vertical Knee Raise (X615) today!
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