Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: SportsArt® C52u Upright Bike

$1,499.00

As mentioned previously, the SportsArt® C52u Upright is a "normal" model hometrainer, yet SportsArt managed to equipt it with ufit™ technology, meaning the ergonomical saddle can not only be adjusted in height, but you can also adjust the angle for the optimal seating position. The SportsArt® C52u Upright also uses the unique ufit™ technology, ensuring you'll always manage to find the optimal workout position. You can adjust just about everything on this cycle, the height of the saddle, the position of the back-support, the distance to the pedals and the angle of the 'infinitely adjustable' seatback!

Featured Product :: Todd Durkin Enterprises® Sport Strength DVD

$34.95

Todd’s Sport Strength system will assure muscular balance in the body to prevent injury and optimize performance. Bodyweight, Swiss balls, Med balls, Sport cords, DB's & many other means of getting strong without any fancy equipment.

Featured Product :: Valor DF-1 Flat Decline Bench

$494.00

The Valor DF-1 Flat Decline Bench is actually two benched in one. The Valor Fitness DF-1 Flat/Decline Bench is a Commercial Quality Ab Crunch Board and the best in its class Decline Bench.

The Valor DF-1 Flat Decline Bench gives users the support needed for blasting abdominals from a variety of angles. The contoured pad behind the knees and shin supports distributes the pressure away from knees and back. The extra-wide base on the Valor DF-1 Flat Decline Bench has rubber base caps that provide extra stability even for the heaviest of users.

Featured Product :: Stamina Door Gym Plus (50-0050)

$29.00

The Stamina Door Gym Plus (50-0050) is the ultimate training tool to strengthen and develop your shoulders, back and arms. More than just a traditional pull-up bar, the Stamina Door Gym Plus (50-0050) is excellent for pull ups, triceps dips, push ups and sit ups.

Featured Product :: LifeSpan TR3000i Folding Treadmill

$1,699.99

The TR3000i treadmill is a durable, reliable treadmill that you can walk, jog or run on with confidence. This Best Buy award-winning treadmill has a pleasing design with meaningful features like safe and convenient handlebar controls for speed and incline, step count display and exercise programs for Weight Loss, Healthy Living, Sports Training and Heart Rate Control.

Featured Product :: TROY Barbell VTX 4-Tier Vertical Dumbbell Rack

$349.00

The compact TROY Barbell VTX 4-Tier Vertical Dumbbell Rack is designed to hold 13 pair of hex or VTX dumbbells ranging from 3 to 50 lbs. The user friendly design of the TROY Barbell VTX 4-Tier Vertical Dumbbell Rack allows for easy access.